1. Maybe your offer doesn't taste like your favorite cake.

Imagine for a minute that you’re not a coach, but a baker. Now, as a baker you wouldn’t serve someone a stale piece of loaf you found while surfing the internet. You would bake fresh, yummy cakes that would fill up the entire bakery with the succulent smell of chocolate or apple and pumpkin spices. You would adjust the lighting and might place books or flowers in the window to create a cozy ambiance for your clients. When a client came by, you would give them a taste of your wonderful creation so they could experience your offering. You would watch them savor your cake and see the grateful shine in their eyes.

That’s what your coaching business should be like, too, and that’s the first thing we do inOUTShine—we bake your favorite cake and your most delightful offer. In OUTShine, we call it our abundance cake, because when it’s aligned with your natural abilities, flow, and fulfillment, the more you keep serving, the more you keep receiving. It naturally grows and expands, just like your favorite cookie dough.

If you currently feel that it’s hard to explain your offer and that you have many unique talents to bring to the table, it can be a confusing process. Trying to offer everyone’s favorite cake may bring some demand, but serving your favorite cake can bring you dream clients for life.

2: Asking for money triggers you, on multiple levels.

1) It feels "off" because you feel shame around sales. You have beliefs that the sales process is a negative part of the business, and have not entertained the belief that it could be a fun, beautiful, and caring process your clients will love and respect.

2) Your inner level of worthiness has not caught up with your value. You haven't experienced and embodied—or even seen!—your real value, and although you’ve experienced lots of results, it’s hard for you to accept how valuable you are.

3) What you are selling is not something you would buy, and this equals your resistance. You may believe that your offer is something “bad” you’d rather not talk about. Once you become a raving, loving fan of your offer, however, you won’t be able to stop yourself from sharing and selling it. You will see it as your sacred service to those who need you. Think of your offer as a birthday invitation to YOUR party. If you wouldn't say yes, why would anyone else? If you send out your invitation in a shaky, uncertain manner, it will be hard for others to accept or trust that it will happen. Your abundance cake needs to be yummy and have all the flavors and layers that reflect your offer and who you truly are. I’ll teach you the recipe for baking that cake.

1) You’ve never learned to express yourself honestly or valued your true voice, and therefore marketing and sales feel uncommon, strange, and dangerous—much like trying to speak in a language you don't understand. Navigating those “best practices” in social media feels like a missed attempt to retrieve the dictionary to a language that doesn’t feel natural to you.

2) You don't fully trust your own voice, so social media and marketing feel like a battle ground of hustle and horror. You have tried to model other experts and gotten lost in the social media sea of suffering. Instead, try to look at social media as a relationship that you get to cultivate. To be able to enjoy social media, you need to enjoy your own voice and believe in the value of your human experience. When you enter social media from a transformative perspective, with truth, trust, and transparency, your inner light begins to awaken—and this light sparks the campfire for your future community. How can you, with even five people, create a loving tribe that feels connected and full of belonging? When your community is rooted in purpose and your passion is safeguarded by your commitment, the campfire grows as you grow.

Finding your true voice and learning to trust and value it will make sales and marketing so much easier, and as everything else falls into place, you’ll wonder why you didn’t start there first. Trusting your true voice is THE foundation for any entrepreneur.

Your unique approach to expressing yourself can be 100% custom-aligned to you so it FEELS GOOD and makes you want to take action. There’s no push, punishment, or performance towards perfection.Passion over perfection, always!

1) Many of us get lost when seeing others ahead of us having perfect websites and videos. We think we need THAT to succeed, and we forget that it’s the embodied experience of coaching and transformation that made THAT possible. Getting THAT logo, website, or program won’t MAKE you a successful coach—coaching your clients to success will. You do not NEED anything else but your willingness to go out and tell people what you do, and offer them help.

2) In the coaching world, we support others in a process. Our websites and social media are simply a mirror of our process as entrepreneurs. This is not a static thing—it’s a living, loving, breathing thing.It can’t be perfect, and if it is, then it’s not human. And we are human beings operating businesses.

3) Your website is a virtual home to your current level of worthiness. If you pretend it doesn't exist, and you don't want it to look and feel good, then that reflects the container that is here to hold space for your value in this world. It’s like hairdressers never cutting their own hair, and designers who have a website “coming soon”... This is how we self-sabotage our value. Your website has only one client—you. If you take the time to meet your own expectations, share who you are and what you offer, and make it easy for clients to enter into a conversation with you, you are already miles ahead of your competition. Remember: The hardest client you will ever need to convince is yourself.

Most of us try to avoid meeting our inner critic, and simply avoid fixing or updating our website in theprocess. Yet no cosmetic design or copy will ever iron out our inner self-doubt. Meet this, head on, andturn your website into a value vault of ever-expanding worthiness. Share value. Be of service. Surprisevisitors with incredible experiences or gifts. Make it YOU! Trademark it with your heart, and servefrom self-honor.

You might be:

1. Getting clear on the Persona Path (taught in OUTShine under Brand Bridge)

Each client is on a path of transition and transformation, and this, on every level of their life. Work, marriage, money, health… Whatever it may be, our ideal client is on a path of transition from A to B, and their path is defined by their experience. Before we look at their challenge, we need to get clear on what path or journey they are on.

We need to know their experience, and their failures, so we can make sure they feel safe and understand that our offer will give them a positive outcome.

When we choose the level of experience our ideal clients already have, we are also reflecting our depth of understanding and experience. Each level has seven-figure coaches, yet the business models change for each segment. Someone curious might only want to invest time onYouTube, blogs or podcasts, along with a maximum of 19-97 USD for a product. This means that making money in this segment will be focused on volumes. (Large platform, effective marketing, low offers.)

You might want to add more details to your ideal client’s persona. Think of it as a pre-qualifier towards who you want to invite to your birthday party. Who do you feel energized and excited to work with? If you let just anyone come, then they might not see the entrance to your bridge. The more specific you are on who your offer is for, the easier it is to invite the right people. Don’t make this complicated.

The path your ideal clients are on:

1. Curiosity Path — They haven’t started yet and are just curious. (Often a low investment path.)
2. Beginner Path — They’re just getting started. They don’t know much, and also don’t realize the value of professional coaching.
3. Intermediate Path — They’re ready for the next challenge.
4. Advanced Path — They’re just around the corner from mastery.
5. Elder Path — They’re ready to give back and build a legacy.

Now that you have established the different paths, choose one, and only one path. My clients (if that’s you) are on the advanced path in coaching—with some even embarking on the elder path.If you are curious or a beginner, then my work is not for you. By being clear on my path, I serve in self-honor to you, and to me.

PS. If you’re struggling to build a community, it’s usually because clients are not on the same path and on different levels of their journey. They might not be interested in what you do at all, so it’s time to say goodbye to them.

2. Would you be an ideal client to your business at this very moment? Are you coachable, able to and willing to invest, grounded, connected, and open to growth? Make yourself coachable, and make sure you have a coach in what you say your biggest challenge is now.

Your process, promise, and proof are unclear.

As coaches, we offer life-changing transformations. Without the Proven Outcome Process, we tend to sell an unclear journey. Imagine you want to climb a mountain and see the summit on the horizon, then come across a sign stating 10 different destinations—none of which take you to the top. That’s how most coaches operate. They offer “happiness” or “more peace” without any specifics.When you focus on one clear, proven process that promises results, it becomes easy to explain the risk as well as the reward. When you get to present an offer that transforms lives—guaranteed!—and you know what results to look for and share, you can explain these clearly.

You’re missing your (Brand) Bridge.

Back to the bakery! If a client comes by and wants a croissant, do you try to sell them a loaf of bread?We want to ensure that clients get the results they’ve been promised, otherwise our integrity goes out the window. When you focus on one clear promise, your process gets easier.

This program guarantees ONE offer that YOU LOVE, and that’s our focus: how to make ONE high ticket offer that is so juicy and delicious, you can’t stop inviting others to join you. Our brands are abridge towards the transition our clients are going through. If you don’t have a bridge, your direction becomes unclear.

Do you struggle to believe in your own value and try to validate it from the outside? You may need a testimonial but are afraid of asking for it. On a good day, you see and believe that you and your offer have value, but on a bad day, you don’t. The light of your business goes on and off based on your circumstances, not your commitment.

When you are reactive and let circumstances run your business, you are no longer the CEO in charge.It’s vital that THE TRUE YOU always be in charge. Get clear on any objections you have told yourself (Is my service really valuable to others? I don’t know if I will be able to deliver this…) then dispel these notions that only serve to block your greatness. Only then will you be able to confidently market and sell the value you have to offer.

You’ve got belief blockers.

The biggest dimmers of your light are what you believe about yourself and your value.

Imagine what you had to believe about yourself when signing your first client, and what you needed to believe about yourself to sign a 30K-retainer client. We need to know what beliefs we must embody to be successful, and be fully aware of the beliefs that are blocking our light.

What beliefs do you need to embody to be the coach that effortlessly creates 100K on demand? With clarity on the beliefs that don't serve us—and a clear focus on growing those that do—we turn our business plan into a belief plan. We can then focus on embodying the experience of these beliefs on a daily basis through micro and macro transformations.

1) Your success strategies might be outdated. What worked to get you to where you are now may not be the winning formula going forward. Adapting new strategies and letting go of your past hustle or approach can be tough, yet necessary.

2) You have a “When I do this, then I will do that'' mindset. Once I have the new website, then I’ll talk to clients. Once I write my book, then I will make a podcast. You need a vision that you know you can trust and create, along with an easy way to get there. This mindset can change appearances even in seven-figure businesses—still it’s the same behavior or cycle, only dressed differently! We can transform our old mindsets by clarifying what we truly need now.

3) Is everything just too complex? Business and marketing needs to be simplified to only produce results and grow your self-worth and self-confidence. You need to let go of everything else

Potential polarity

As we expand our awareness in this work, it becomes even more challenging to do something that feels out of alignment. This puts many of us in spiritual survival mode, frozen and unable to move. We have these big visions connected to our divine self, yet our human feet are paralyzed and stuck to the ground.

Spiritual mis-alignment

You have done deep inner work, and anything that feels out of alignment becomes torture. Sales and marketing that feel like a “no” become a trip to a personal and professional hell, because we are one person, one brand.

On the other hand, 100% alignment becomes a fine-tuned signal that attracts your unlimited abundance. We have been made to believe our business must follow the container of pure capitalistic unalignment. So many tell you what to do, yet you haven’t even included what feels good to you on your to-do list. What’s on your feel-good list? We are here to model a new way of leadership, and we get to create our entire business process in a way that honors and serves us—and our clients.

Maybe you find it hard to stay committed to sharing your voice and showing up daily because it seems nobody cares or wants what you’re serving. (And secretly, you feel there is something wrong with you, and that makes you want to quit social media, marketing, and sales.)

You still have inner work to do to release your self-doubt and inner critic along with your feelings of not-enoughness and shame. Did you think these would go away after your first 50K or 100K of income? They won’t. You need to build your inner self-worth and self-concept that resonates with the results you want to create. If your outer world feels like it's 500 meters under water, the pressure won't align with what’s on the surface.

Detouring self-doubt

Forget social media and all the things you “should do”. The most important foundational marketing we all need to learn and embody is relationship marketing. Learn how to utilize and create money on demand before even thinking about fancy websites, social media managers, and strategies. If you can’t connect in person, you can’t connect as a platform—it’s that simple.

We are scared of rejection, so as we expand we may think, “Now I can hire someone to deal with that uncomfortable talking and marketing aspect of my business.” DON'T OUTSOURCE YOUR VOICE OR VALUE! Now is the time to build a rock-solid foundation that represents you, your value, and your voice.

Finding your role

You love the job, but don't like being a business owner. Your vision for yourself doesn't really make you excited because you are focused on all the things that are not working. Find a vision for you that is so exciting that you can’t wait to get up in the morning, then believe that it’s possible. Focus on growing into this vision instead of wondering how to get there. One simple journey at a time.

Lack of consistency due to self-doubt and self-sabotage = survival mode.

This is the number one challenge in our field. The bigger the gift you have, the more self-doubt you can cultivate. The bigger your potential, the greater the polarities.

You don’t like your boss.

The person you work for (that’s you!) is not nice to you. They don't give you bonuses, motivational talks, celebrate your achievements, or tell you that you are doing amazing. You don't feel appreciated, and always believe there is more to do before you can relax.

Tip: Fire that boss. Write down the requirements on what kind of boss you would dream of working for. Make a job description with a clear vision and clear values—specify what YOU need as a boss and as support. Then apply for that job with a proper application letter. Pour your heart and soul into why you want to work for you, and why you see this brand as the best place to work in 2023.

Once you are hired, you now know exactly what to do and what the job requirements are. Well done! You fired a toxic boss and hired the one you wanted.